The new William The Conqueror album Maverick Thinker is one piece of the puzzle, along with a companion podcast and book. UK’s Folk Radio gives more background…

At the tail end of 2020, William The Conqueror quietly launched a podcast series, written and narrated by Ruarri. They’re calling it a podcast, but really it’s an audio book. A fictional (quarter autobiographical?) account of a musician trying to make ends meet, trying to be seen and to be acknowledged, and trying harder still not to care. Except of course he does care otherwise why bother trying? And try he does. It’s funny, wise, daft, endearing, and often melancholy. Charmingly naïve and wincingly relatable. It’s a fun listen, and whilst it’s not devised as an accompaniment to the music (nor vice versa), it’s a fine package by a fiercely creative group. One informs the other, without planning to inform either. You’ll find it wherever you’d usually find your podcasts, and you should queue it up in haste.

Check out the first episode below…